While reading this article, today on Tap Influence -“WTF is influencer marketing?”, I was surprised to find that studies show, that it’s not necessarily about how big your numbers are any longer, in the world of influencer marketing. It’s about how many people you can reach and engage with to get your message heard. After all, isn’t that the reason brands wanted influencers instead of ad agencies? We make getting your message out more personal, like having a conversation with a trusted friend. You want someone the people can relate to, someone “just like them”, not some big corporation talking at them, but someone on their level talking to them instead. Well, the same holds true now, for those big name influencers who have reached “celebrity” status (I’m not naming names) you cutie-pies know who I’m talking about, (LOL) but they no longer speak for the “Everyman” when they’re making 7.4 million per year in revenue! They don’t sound like a trusted friend any longer either, because they aren’t telling you a secret about a product they found that works, they are telling you about their biggest earner, their cash cow. They’ve, in essence, become an ad exec.
So for all you influencers on your way up, don’t get discouraged if your numbers are not in the thousands, in fact, rejoice, and embrace your smaller more intimate audience, you just became the new “thing” !
